Privacy policy

Privacy Policy for Fierro Fitness
Last updated: July 8, 2025

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions

Interpretation
The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions
For the purposes of this Privacy Policy:

  • Account means a unique account created for You to access our Service or parts of our Service.

  • Company (referred to as either “the Company”, “We”, “Us” or “Our”) refers to Fierro Fitness.

  • Cookies are small files placed on Your computer, mobile device or any other device by a website, containing details of Your browsing history on that website, among other uses.

  • Country refers to: Texas, United States.

  • Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.

  • Personal Data is any information that relates to an identified or identifiable individual.

  • Service refers to the Website.

  • Service Provider means any natural or legal person who processes the data on behalf of the Company.

  • Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself.

  • Website refers to Fierro Fitness, accessible from http://www.fierrofitness.com

  • You means the individual accessing or using the Service, or the company on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

  1. Personal Data
    ­ – Email address
    ­ – First name and last name
    ­ – Phone number
    ­ – Address, State, Province, ZIP/Postal code, City

  2. Usage Data
    – IP address, browser type and version, pages visited, time and date of visit, time spent on pages, device identifiers, diagnostic data.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies (beacons, tags, scripts) to track the activity on Our Service and store certain information:

  • Session Cookies (deleted when You close your browser)

  • Persistent Cookies (remain on Your device until they expire or You delete them)

Purposes:

  • Necessary Cookies: to authenticate users and prevent fraud.

  • Cookies Policy Acceptance: to remember that You’ve accepted cookies.

  • Functionality Cookies: to remember choices such as language or login details.

For full details, see our Cookies Policy.

SMS Marketing and Notifications

By providing Your phone number and opting in to our SMS program, You agree to receive periodic marketing and transactional text messages from Fierro Fitness. These may include updates, alerts, promotions, and abandoned-cart reminders. Consent to receive SMS messages is not a condition of purchase. You may reply “STOP” at any time to unsubscribe from marketing messages; service-related messages (e.g., order confirmations) may still be sent.

SMS Abandoned Cart Disclosure

We use cookies and similar tracking technologies to keep track of items You place in Your shopping cart and to detect when You have abandoned Your cart. We use this information to determine when to send You cart reminder messages via SMS.

Third-Party Data Sharing (SMS Opt-In)

We will not share Your SMS opt-in data or consent status with any third party for purposes unrelated to providing our SMS program. We may share Personal Data, including Your SMS consent status, with third-party vendors that assist in delivering text messages—such as platform providers and wireless carriers—but only as necessary to operate our SMS program.

Location Tracking and Location-Based Services

If You opt in to any location-based SMS feature (e.g., store-locator alerts), we will collect Your location data as follows:

  • How we collect: via Your device’s GPS or IP address when You grant permission.

  • Purpose: to send You relevant location-based offers and notifications.

  • Opt-out: disable location sharing anytime in Your device settings or by replying “STOP.”

Use of Your Personal Data

We may use Personal Data for:

  • Service provision & maintenance (including monitoring usage).

  • Account management (registration and access).

  • Contract performance (fulfillment of purchase contracts).

  • Communications (email, phone, SMS, push notifications).

  • Marketing (news, offers, unless You opt out).

  • Support (managing Your requests).

  • Business transfers (mergers, sales, reorganizations).

  • Analysis & improvements (usage trends, campaign effectiveness).

Disclosure of Your Personal Data

We may share Your information:

  • With Service Providers – to monitor/analyze usage, send SMS (including SMS platform providers and carriers), and contact You; we do not share SMS consent for unrelated purposes.

  • With Affiliates – parent companies, subsidiaries, joint ventures (subject to this policy).

  • With Business Partners – for co-promotions or offers.

  • In Public Areas – when You interact publicly (e.g., forums, reviews).

  • For Business Transfers – in a merger, acquisition, or sale of assets.

  • With Your Consent – for any other purpose You agree to.

Retention of Your Personal Data

We retain Personal Data only as long as necessary for the purposes outlined above, to comply with legal obligations, resolve disputes, and enforce agreements. Usage Data is retained for internal analysis and security improvements, unless a longer retention period is required by law.

Transfer of Your Personal Data

Your information may be processed at Our operating offices and by third-party Service Providers located outside Your jurisdiction. We take reasonable steps to ensure data security and adequate controls before any transfer.

Deletion of Your Personal Data

You have the right to request deletion of Your Personal Data. Some data may remain if required by law. To delete or update Your data, sign in to Your Account (if available) or contact us at matt@fierrofitness.com.

Security of Your Personal Data

We use commercially acceptable means to protect Your Personal Data, but no internet or electronic storage method is 100% secure.

Children’s Privacy

Our Service is not directed to anyone under 13. We do not knowingly collect personal data from children under 13. If You become aware of such collection, please contact us immediately.

Links to Other Websites

Our Service may contain links to third-party sites. We are not responsible for their privacy practices. Please review their policies before providing personal information.

Changes to this Privacy Policy

We may update this policy from time to time. We’ll post the revised version here and update the “Last updated” date above. Significant changes will be communicated via email or a prominent notice on the Service.

Contact Us

If you have any questions about this Privacy Policy, contact us by email: matt@fierrofitness.com

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